Nordic Semiconductor is at the forefront of the wireless revolution having single-handedly pioneered the ULP wireless sector during the 1990s. Today, due in large part to Nordic's persistent efforts to continually develop, enhance and expand the reach ULP wireless €œ a version of ULP wireless connectivity called Bluetooth low energy (previously called Bluetooth Smart) has now been adopted by the open standards group behind Bluetooth wireless technology: the Bluetooth SIG. As such, Bluetooth low energy will shortly appear alongside classic Bluetooth in almost every new cell phone and Bluetooth-enabled device.

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